BATNA, WATNA, ZOPA — What do they mean and why are they essential in negotiations?

Without negotiations, there is no business; we negotiate at every step, with clients, contractors, suppliers, service providers. How we do it, or how our employees do it, depends on our skills, experience, and a bit of self-confidence. However, it’s worth learning and expanding our knowledge so that our companies can achieve success not only in our country but also beyond its borders.

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